SEO, or search engine optimization, is a digital marketing strategy designed around increasing the amount of Organic traffic coming to your site (traffic that comes from search engines), as well improving the quality of your users. This is primarily done by targeting Keyword Phrases (what you type into the Google search bar) that both match the intent of the searcher and have worthwhile search volume. These keywords and keyword phrases are represented within your content, Title Tags, and Meta Descriptions. Numerous other factors, such as links, overall site health, and user experience also contribute towards increased visibility in the search engines.
You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem daunting for the novice business owner, but fear not, if you follow these simple steps you will be done before you know it. Here are some simple tips for improved SEO performance.
Tuning you site for SEO includes but is not limited to ensuring all standard SEO elements have been incorporated and optimized such as title elements, meta descriptions, heading tags, alt tags, content optimization in addition to a list of 200 other very specific elements to contribute to nice sustainable boost in search engine visibility.
Included SEO Enhancements:
- On-site Optimization (2oo ranking signals optimized)
- Local Listing Optimization / Citations
- Content Optimization
- Duplicate Content Audit & Repair
- Google Search Console Audit & Repair
- & more
I see businesses using local consultants because they are local. Just because they are local doesn’t mean they are good. I suggest you use the best consultant and your discussions can be done via phone or web meetings. If you are going to pay for consulting please choose the right person and this person should have real knowledge, experience and be focused. It should be evident that they educate themselves daily. You will need to give them complete access to your reports, analytics and online marketing ventures for them to provide you with valid information.
When you hire an SEO agency competitive intelligence should be a major priority for them and should be one of things they discuss with you on day one! Some of the factors we look at include:
- How are your competitors’ websites ranking and how are their individual pages ranking in comparison to yours?
- How are is your competition ranking for the keywords you are hoping to rank highly for? How are you ranking in comparison?
- If your competitors are ranking well how are they doing it? A good SEO should be able to tell you why and how!
Backlink analysis is crucial in competitive intelligence – # of backlinks, quality of backlinks, anchor text and more help us determine your competitors’ luck and/or strategy(ies).
The online visibility and reputation of each competitor needs to be evaluated and compared to yours.
Site structures and usability, you vs. them!